2026年7月16日至18日，中国国际黄金大会暨甘肃黄金产业高质量发展大会在兰州举行。大会传递出一个清晰信号：中国黄金珠宝产业已进入新发展阶段，核心目标不再是单纯扩大规模，而是提升全球影响力。周大福于今年1月在澳大利亚悉尼开设新设计门店，6月进驻加拿大温哥华地标Oakridge Park，计划将国际门店网络从63家扩张至100家以上。潮宏基再次向港交所提交上市申请，招股书显示其计划在2026至2028年间于亚洲市场新开20家自营门店，并设立中国香港海外营运总部。老庙黄金继2025年在马来西亚开店试水后，正研究进入新加坡、泰国、越南等市场。这一波出海浪潮，对珠宝包装供应链提出了全球化标准的新要求。

From July 16 to 18, 2026, the China International Gold Conference was held in Lanzhou, conveying a clear signal that the core goal has shifted from merely expanding scale to enhancing global influence. Chow Tai Fook opened a new design store in Sydney in January, entered Vancouver in June, and plans to expand its international store network from 63 to over 100 locations. Chao Hongji resubmitted its listing application to the Hong Kong Stock Exchange, with plans to open 20 new self-operated stores in Asian markets from 2026 to 2028. Lao Miao Gold, after testing waters in Malaysia in 2025, is researching entry into Singapore, Thailand, Vietnam and other markets. This wave of overseas expansion sets new requirements for global standards in jewelry packaging supply chains.

中华优秀传统文化的深厚底蕴为中国金饰出海提供了源源不断的灵感。周大福与黑神话悟空联名的金饰产品在北美市场广受欢迎，今年推出的万相系列金饰在东南亚市场一货难求。纹道丝路珠宝有限公司与甘肃省博物馆达成战略合作，获得多个馆藏文物形象授权，以博物馆文物为设计灵感打造特色贵金属文创品牌。世界黄金协会CEO泰达维高度评价中国市场涌现的创新和活力，认为中国在市场发展、消费者培育、产品创新等方面的实践为全球黄金产业发展提供了宝贵经验。这种文化与工艺的深度融合，同样延伸到了珠宝道具与陈列设计领域——海外门店的陈列方案需要兼顾中国文化元素与当地审美习惯，这对珠宝道具的设计与定制能力提出了更高要求。

The profound heritage of excellent traditional Chinese culture provides an endless source of inspiration for Chinese gold jewelry overseas expansion. Chow Tai Fook co-branded gold products with Black Myth Wukong are widely popular in North American markets, and this years Wanxiang Series gold jewelry is in short supply in Southeast Asian markets. Wendao Silu Jewelry has reached strategic cooperation with the Gansu Provincial Museum, obtaining authorization for multiple museum artifact images. The World Gold Council CEO highly praised the innovation and vitality emerging from the Chinese market. This deep integration of culture and craftsmanship also extends to jewelry display props and design—overseas store display schemes need to balance Chinese cultural elements with local aesthetic preferences.

中国黄金珠宝企业的出海轨迹正呈现从东南亚向全球拓展的趋势。马来西亚黄金协会会长黄俊豪表示，2025年东盟黄金年度总需求量达239.7吨，其中泰国、印度尼西亚、越南、马来西亚拥有相对成熟且持续增长的黄金市场。印度、中东等地也凭借消费需求增长前景被不少企业列入考察目的地。世界黄金协会正推动新丝路创新金饰出海计划，助力中国金饰供应链深度融入全球珠宝价值体系。然而，出海并非坦途——不同市场的文化偏好、消费习惯、法规标准差异巨大，珠宝包装需要针对不同市场进行本地化适配，从首饰盒的尺寸规格到首饰袋的材质工艺，都需要精准对接当地消费者的使用场景与审美期待。

The overseas expansion trajectory is showing a trend of extending from Southeast Asia to the globe. Malaysia Gold Association President stated that in 2025, ASEAN annual gold demand reached 239.7 tons, with Thailand, Indonesia, Vietnam and Malaysia possessing relatively mature and continuously growing gold markets. India, the Middle East and other regions have also been listed as exploration destinations. The World Gold Council is promoting the New Silk Road Innovative Gold Jewelry Export Plan. However, going global is not without challenges—different markets have vastly different cultural preferences, consumption habits, and regulatory standards. Jewelry packaging needs localized adaptation, from jewelry box dimensions to jewelry pouch materials and craftsmanship, all requiring precise alignment with local consumers usage scenarios and aesthetic expectations.

随着出海进程加速，中国黄金珠宝产业的竞争焦点正从产品转向全球链接能力。中国的黄金精炼制造能力世界领先，并拥有庞大的珠宝消费市场、完整的产业链，以及技术创新能力。近期东南亚和中东的零售商密集来华采购，对中国金饰特别是硬足金兴趣浓厚。这一趋势意味着珠宝包装供应链也需要同步升级——珠宝盒批发的标准化生产、手表陈列道具的模块化设计、首饰袋的环保材料创新，都需要建立可对标国际标准的品质体系。只有在包装、陈列、物流全链条实现标准化与国际化，中国珠宝企业才能真正实现从产品出海到品牌出海的跨越。

As the overseas expansion accelerates, the competitive focus is shifting from products to global connectivity capabilities. China gold refining and manufacturing capabilities are world-leading, with a massive jewelry consumer market, a complete industrial chain, and technological innovation capabilities. Recently, retailers from Southeast Asia and the Middle East have been intensively visiting China for procurement, showing strong interest in Chinese gold jewelry, particularly hard pure gold. This trend means that the jewelry packaging supply chain also needs simultaneous upgrading—standardized production for jewelry box wholesale, modular design for watch display props, and eco-friendly material innovation for jewelry pouches all need to establish quality systems benchmarked against international standards.

2026年中国黄金珠宝企业的出海浪潮，不仅是市场扩张的战略选择，更是产业升级的必然路径。从周大福的全球门店网络到老庙黄金的东南亚布局，从非遗工艺的文化输出到供应链标准的国际化对接，每一个环节都离不开专业的珠宝包装与陈列配套支撑。在这个从规模竞争转向全球链接能力竞争的新阶段，具备设计与定制能力的珠宝包装企业，将成为中国珠宝品牌走向世界的重要赋能者。无论是适应不同市场文化的陈列道具设计，还是满足国际物流标准的珠宝盒批发品质，都将成为决定中国珠宝品牌全球竞争力的关键要素。

The 2026 overseas expansion wave is not only a strategic choice for market expansion but also an inevitable path for industrial upgrading. From Chow Tai Fook global store network to Lao Miao Gold Southeast Asian layout, from intangible cultural heritage craftsmanship export to supply chain standard internationalization, every环节 relies on professional jewelry packaging and display support. In this new stage where competition shifts from scale to global connectivity capabilities, jewelry packaging enterprises with design and customization capabilities will become important enablers. Whether display prop design adapted to different market cultures, or jewelry box wholesale quality meeting international logistics standards, both will become key factors determining global competitiveness.